Most marketers are unaware of how much more harm email bounces may do. More than just one lead is lost each time an email does not make it to the recipient's inbox; you also damage your sender reputation, waste money on advertising, and lower your chances of future deliverability.
In 2024, approximately 361.1 billion emails were sent per day globally — that works out to around 4.18 million emails per second, on average. Industry benchmarks show an average bounce rate around 2.33%. A healthy rate is typically below 2%, and rates above 5% are considered high risk.
Estimated Bounces Per Second
Using these numbers, here's how the math works:
- Total emails/sec ≈ 4,180,000
- Bounce rate ≈ 2.33%
- Estimated bounces per second ≈ 0.0233 × 4,180,000 ≈ 97,000
What About The Good News?
It is absolutely preventable. You may lower bounce rates, safeguard your sender reputation, and significantly boost the ROI of your email marketing by employing a dependable bulk email validation service and Email Validation Free checker, such as no2bounce.
In this blog, you’ll discover:
◾How email bounce backs are ruining your campaigns
◾How a bulk email verifier tool helps in getting better deliverability
◾How no2bounce makes everything so easy and cost effective
Why Email Bounce Backs Are A Marketer’s Worst Enemy
The impact is immense. Your open and click-through rates drop if your messages don't reach inboxes. Potential customers do not receive your well-planned mailings, promotions, or product releases. This leads to decreased sales, squandered funds, and weakened brand trust.
High bounce rates cost you money in other ways besides lost income. A lot of ESPs charge according to the quantity of sends or the size of your list. If a sizable percentage of your list is invalid, you are effectively paying to contact nonexistent individuals.
Deeper problems in your database are shown by each bounced email. The issue is exacerbated by outdated data, phony addresses, or contacts who stop communicating. Rebuilding your reputation and regaining lost performance gets more difficult the longer you put off fixing these problems.
Here's Why It's Such A Significant Issue:
◾Your sender reputation is harmed by high bounce rates: Your emails may be flagged as spam by ISPs.
◾Opportunities for lost revenue: Emails that are never delivered have no conversion rate.
◾Ad spend wasted: You're spending money to contact erroneous email addresses.
What Causes Emails To Bounce Back?
Purchased email lists are among the main offenders. These lists frequently include spam traps, contacts who are uninterested in your company, and faulty or phony addresses. Sending to these lists will likely result in high bounce rates and possible blacklisting.
Another common cause is data deterioration. People's email addresses are always changing when they change their personal information, close old accounts, or change jobs. Your database may get out of date by as much as 22% a year on average if it is not kept current. This suggests that even a top-notch list would eventually deteriorate if routine email validation practices are not followed.
Soft bounces can also be caused by huge messages, full inboxes, or temporary server issues. These bounces should be regarded seriously as a sign that your list needs extra attention, even though they may disappear on their own.
At the time of input, poor data gathering practices may lead to mistakes or fraudulent emails. Emails that are not verified at the time of capture end up on your list, which may later cause deliverability issues. Use an email fake checker or email verifier to prevent this.
How A Bulk Email List Validation Tool Can Save You
Here’s the deal:
You may increase revenue, engagement, and deliverability by validating your email list.
Using a bulk email verifier tool like no2bounce ensures you:
- Verify email list and remove invalid emails in real-time
- Reduce bounce rates dramatically
- Protect your sender reputation and avoid blacklists
- Keep your list fresh and responsive
Meet no2bounce: Your Email Bounce Back Checker & List Validation Service
By using its API, no2bounce allows you to test email address deliverability and validate emails at the point of entry, guaranteeing that inaccurate data never enters your system. Additionally, you can upload your complete database for bulk email validation, eliminating high-risk or invalid contacts in a matter of minutes.
Additionally, no2bounce has capabilities that other products do not, such as integrated email finding tools, email finder for free, and email address finder options, plus a flat monthly subscription with unrestricted API access. For companies of all sizes, it is therefore a scalable and reasonably priced option, particularly for agencies and high-volume senders.
This is what no2bounce offers:
◾Real-time email validation services: Verify emails as soon as they arrive in your CRM.
◾Bulk email validation: In just a few minutes, upload and validate your whole database.
◾Bounce email checker: Before launching a single campaign, identify addresses that pose a risk.
◾Mail finder and email finders: to enrich your lead data and find emails for free.
How To Keep Your Bounce Rate Under Control
To ensure your bounce rates stay under 2%, follow these steps:
- Validate new subscribers immediately using an Email Verification Tool Free like no2bounce’s API.
- Schedule regular email validation every 30–60 days.
- Avoid purchasing email lists.
- Learn how to test email deliverability post-campaign using tools like no2bounce.
- Routinely verify email list entries and remove inactive or invalid emails.
Conclusion
You're paying more than you think for email bounces. They waste your marketing cash, damage your deliverability, and damage your reputation. However, they are also among the simplest issues to resolve.
Your campaign performance can be significantly enhanced by using an email bounce back checker like no2bounce and a trustworthy email validation service. Your ROI will increase, engagement rates will increase, and more inboxes will get your emails.
Start validating your list with no2bounce today — the best tool to verify email list, monitor bounces, and test email deliverability — and see the difference in your deliverability and revenue.
Start cleaning your list instantly.
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