Email Deliverability

Email marketing has been one of the earliest and most effective ways of discovering newer leads in the modern era. Companies target a particular group of prospects and potential buyers who might be interested in making deals with them. There are many necessary tools that each company has to consider to accomplish total email deliverability. Let us discuss them now

The Objective of Email Deliverability:

Getting good inbox placement is the true goal of email deliverability! It is all about getting your message into your customer's inbox. A high delivery rate only tells you that your email was delivered, not that it made it to the inbox. In order to ensure good inbox placement, you need to understand the full journey of an email from start to finish. By understanding how email works and what factors influence deliverability, you can ensure your messages always wind up where they're supposed to: in your customer's inbox.

Using real-time API to validate emails upon registration and signups

Emailing people who didn't consent to your emails may get your emails as spam. It inclines to hurt your inbox rate.

Authentication Process

Using SPF (Sender Policy Framework) authentication
This authentication protocol helps affirm whether an IP is genuine or not to send emails for any domain.

DKIM (Domain Keys Identified Mail) authentication
This protocol allows other mail servers to validate whether your email has been meddled with. It verifies whether the email received from a definite domain was approved by its owner.

Using DMARC (Domain-based Message Authentication, Reporting & Conformance) authentication
This prevention protocol inhibits phishing attacks and decreases spam. In addition, it imposes a procedure that tells ISP what to do when receiving emails.

Using a dedicated DNS provider
Email deliverability depends a lot on retrieving records from DNS. ISPs validate the reputation of name servers as well.

Heating IPs

Warming up the IPs is vital. Avoid too many emails at once. If the sending platform you use supports it, limit use per hour or day for each IP.

Some limits from different providers are here;

Gmail: 200 emails/day/IP

Yahoo: 200 emails/day/IP

AOL: 200 emails/day/IP

Hotmail: 200 emails/day/IP

Some limits from different providers are here;

Start a fresh warm-up for the present IP
Send to users who have opened your emails at least once in the last 30 days.
Limit your initial bulk to 3,000 subscribers alone
Send to the same crowd for three days before increasing volume.
Increase volume by 1,500 to reach 4,500 subscribers.
Maintain this cycle every two or three days by half the actual volume.
After ten days, increase the capacity by doubling it.

Delivery Monitors

Major ISPs offer tools to monitor IPs, domain health, and delivery. Find efficient delivery monitors such as Google Post Master and Hotmail and begin monitoring.

Email Blacklists

Make sure you are not on any blacklist before blasting emails. Many companies use similar providers, and being on a single blacklist could diminish deliverability to diverse ISPs.

Types of Blacklists

Public – Any ISP can use them as they are the easiest to monitor with automated tools.
Private – These include paid blacklists; the only way to monitor these is by inbox testing tools.
Internal – ISPs maintain these directly. Inbox testing tools can be used to monitor these blacklists.

Laws and Compliances to abide - Respect unsubscribes

Whatever may be the reason for unsubscribing, accept it. The sooner you respond, the healthier and is a necessity by the CAN-SPAM law.