Do you know that the email bounce rate is impacting the deliverability rate?
When you have identified the increased bounces, then you will not be able to achieve your expected deliverability rate in your email marketing.
To reduce bounces in your marketing campaign, go for some tips to manage your verified mailing list. By this, you can get a valid email database and it helps you in increasing the engagement rate.
Before discussing about the tips, it is important to know about email verification.
Sending emails to valid contacts will help you reach out to your expected sender reputation, engagement, and deliverability. So, email id verification is essential to filter the valid email addresses from a bunch of email databases. Effective email verification will surely be a game changer for maintaining your perfect digital communication.
Let’s talk about the simple tips to accomplish it.
#1 Choose the best validation tool
How often do you need to verify the mailing list? If you were doing it for business purposes, then it cannot be counted. You may need to verify email address list frequently. So, use a superior tool to process it easier. When you choose the email verification checker tool, it will provide you with the real-time results of the email validation by verifying your submitted email list. Looking for an email address validator? No2bounce allows you to check every email in your mailing list and brings the valid addresses.
The significant criteria for identifying an invalid email address,
- When people change their jobs, then the created email for that job purpose will become obsolete. Because they will not use that email after leaving that job. This could become invalid.
- If the individual has provided the wrong typos or syntax of their email address, then this will be considered a fake one. It will never exist.
- Some users will create a one-time-only email address to use on any service. Because they don’t want to mess up with any follow-up emails. This type of email will automatically expire after a single use i.e., disposable.
#2 Recognize the validation results
Consider the following key points to identify the category of email address.
- If you are identifying an incorrectly formatted email address, then you can move it to the undeliverable email address category. It will not exist anymore.
- When an email is correctly formatted and receives a high percentage of results during email validation, then you can categorise it under the deliverable email list. However, proceed with some further validations before sending your emails. In this instance, try No2bounce catch-all emails to get your accurate email list.
- In some cases, the email format is correctly provided, but you will find a result with a low percentage during email validation. It will surely be a risky email. When you have added it to your emailing, it may lead to higher bounces and affect the email sender's reputation. So, it's better to avoid this kind of email address.
#3 Follow Email hygiene practices
It's important to consider the email hygiene practices in your business processes every time. Because it will be very useful in neglecting the invalids from your email database which helps to minimize your wasting time. Knowing valid email contacts is the best strategy to improve your deliverability rate, uplift your engagement level, and in gaining more sender reputation percentage.
Email hygiene consists of both the validation and cleaning practices for your email list. It will bring you the shortlisted email addresses that are valid and active. If you follow it regularly, you will be wondering about the successful results on your email campaigns or any other business functions related to email usage.
When you follow these tips, you can keep your email list and campaign healthy. Otherwise, it will lead to some detrimental consequences.
The Closing Thoughts
Now, you will have an idea to check the email verification perfectly. It will be more useful in improving your email deliverability rate, and engagement and reducing email bounces. Email verification tips are crucial to follow while you are running aron email marketing campaign for your business. If you have included this step, then you would be relaxed in diagnosing the bounces and spam problems. By this, you’re not just reducing bounces, you’re increasing the deliverability to attain your business growth.
